Credit unions maintain the top spot for Best Customer Experience for an unprecedented seventh year in a row.

Tuesday 19th October 2021. For an unprecedented seventh consecutive year, Credit unions have claimed the top position for the best customer experience in Ireland at the official CXi awards announced today. Credit unions are also the only brand to have maintained a constant presence in the Top Ten since the survey began, a testament to the consistency of their CX excellence.

The Customer Experience Insight (CXi) Report is published annually by the CX Company based on a survey carried out on their behalf by Amárach Research. Over 28,000 experiences were evaluated using the CX Framework, including value, channel usage, how essential employees are to the customer experience, and net promoter score (NPS), which measures customers’ loyalty to a company.

Speaking about the achievement, Ken Roche, Chairman of Wexford Credit Union, said, “Winning the CX award for the seventh consecutive year is an amazing achievement. We are proud of the values and ethos here at Wexford Credit Union, where we treat our customers as members. We understand our members’ needs, and we tailor our services accordingly. We aim always to provide an excellent member experience where everyday members are sure to be met by friendly, understanding, people-focused staff.”

Michael Killeen, Chairman of the CX Company, speaking at today’s award ceremony said, “The fact that credit unions have topped the poll again this year comes as no surprise to us in the CX Company. Year on year, we have seen the credit union tick all the emotional drivers so important for customers. Not only do they meet their members’ expectations, but they also continue to exceed them. The achievement of seven in a row is unparalleled anywhere in the world where Customer Experience is measured, and it will be some time before this record is broken.”