Credit Unions claim top spot in the Ireland RepTrak® Study 2024

17 May, 2024

Credit Unions top the Ireland RepTrak® 2024 study

Credit unions have been ranked as the most reputable organisation in Ireland, topping the Ireland RepTrak® 2024 study ranking for the second consecutive year. With an overall score of 84.2, credit unions were the only organisation to attain an excellent score this year, ranking first in four out of seven of the key drivers of reputation – Citizenship, Conduct, Products & Services, and Workplace as well as taking first place in Trust to do the right thing, Fair in the way it does business, Ethical, Open & Transparent and other important reputation metrics.

Based on a survey of over 5,000 members, the annual Ireland RepTrak® 2024 study measures the level of trust, respect, admiration, and esteem the public has for 100 of the largest, most familiar, and most important organisations in Ireland, alongside 100 other reputation, brand, purpose, and ESG indicators

With over 3.6 million members, credit unions are vital pillars of local communities. These results acknowledge the trust that members of the public place in their local credit union and celebrate the appreciation for the personalised, community-focused approach that credit unions embody.

Welcoming the first-place ranking for 2024, David Malone, CEO of the Irish League of Credit Unions said, “Topping Ireland RepTrak for the second year in a row is a significant achievement for the credit union sector. It is a recognition of our role in communities across Ireland and the trust and esteem in which people hold credit unions. We are delighted with the results, which position us as a leader amongst Ireland’s most prominent organisations and household names. This recognition proves that our constant focus on improving the face-to-face in-branch experience and our digital and online engagements is delivering.”

Martin Donovan, Manager of Wexford Credit Union, said, “We are delighted credit unions have ranked number one in the RepTrak® 2024 study, scoring exceptionally high in the Reputation pulse survey. Achieving the top ranking for the second consecutive year is a testament to our team’s hard work and dedication. This recognition reaffirms our commitment to excellence and continues to motivate us to push the boundaries in the credit union sector. We are immensely proud to represent our local community and are determined to uphold the standards of excellence that this award represents.”

About the Ireland RepTrak® 2024 study

The Ireland RepTrak® 2024 study surveyed a representative sample of over 5,000 members of the public aged 18+ throughout the Republic of Ireland 2nd January and 11th March 2024, measuring their perceptions of 100 of the largest, most familiar, and most important organisations in Ireland, across sixteen sectors.  Companies are ranked on a Reputation score from 0-100 and are grouped as Excellent (80+), Strong (70-79), Average (60-69), Weak (40-59) or Poor (Below 40).