Credit unions have been celebrated as the most reputable organisation in Ireland
29 April, 2025Three in a Row for Credit Unions as they top the Ireland Reputation Index 2025
– Credit unions have claimed the top position in this prestigious study of 100 of Ireland’s most recognisable and impactful organisations for the third consecutive year.
– With an impressive score of 82.4, credit unions stand as one of only two organisations to be rated in the ‘Excellent’ range.
– They excelled in three out of seven key drivers of reputation: Citizenship, Conduct, and Workplace.
Credit unions have been celebrated as the most reputable organisation in Ireland, leading the Ireland Reputation Index 2025 for the third year in a row. This renowned annual study, reflecting the perceptions of over 5,000 members of the public, gauges the levels of trust, respect, admiration, and esteem that people have for 100 of the largest and most notable organisations in Ireland, alongside various reputation, brand, purpose, and ESG indicators.
With a reputation score of 82.4, credit unions emerged as one of just two organisations to achieve the ‘Excellent’ distinction. They ranked first in crucial areas such as Citizenship, Conduct, and Workplace, while also leading in public sentiment when asked if they would Give them the Benefit of the Doubt in a crisis, Welcome them to their community, and Recommend their Company.
An Post followed closely in second place with a score of 80.8, while Boots Ireland secured third with a score of 79.5.
Securing the top spot for the third year in a row reflects the unwavering dedication and passion our volunteers and staff bring to serving our members. This recognition strengthens our commitment to excellence and our mission to enhance the credit union experience. We take pride in serving our local community and remain steadfast in upholding the high standards this award embodies.
David Malone, CEO of the Irish League of Credit Unions, expressed, “Being voted as Ireland’s most reputable organisation for the third consecutive year is a profound honor and a testament to the enduring trust and respect that our members place in credit unions. This recognition showcases the vital role credit unions play in uplifting communities across the nation. As we evolve and adapt, we remain dedicated to fostering trust, building meaningful relationships, and delivering exceptional value to those who rely on us every day.”
Credit unions were perceived as the most Down to earth, Fair, Flexible, Genuine, Sincere, and Straightforward organisation among the 100 studied. They continue to serve as an essential pillar in local communities. These results reflect the deep trust the public places in credit unions and the profound appreciation for their personalised, community-driven approach.