CXi 2023 Best Brand Financial Sector Winner
5 October, 2023For an unprecedented ninth year running, credit unions have again topped the league table for the best customer experience in Ireland, according to the Customer Experience Insight (CXi) Report for 2023. Credit unions beat 149 other organisations to retain this top position. Further, they improved their already winning CX score, widening the customer experience gap between them and their rivals to achieve the highest score ever seen in the CXi Ireland survey.
David Malone, CEO of the Irish League of Credit Unions (ILCU), said that the ILCU was delighted to see the customer experience from credit unions topping the standard for companies in Ireland.
“This unprecedented ninth win is a recognition of the dedication and hard work of credit union staff and volunteer directors across Ireland. Their relentless focus is always on being there for our members and communities and uniquely, compared to our competitors, on being not-for-profit. The credit union’s social ethos allows us to focus solely on how to best deliver for our existing and potential new members. This means we continue to offer a face-to-face customer experience in over 400 community locations where our 3,000 expert staff and 3,000 directors provide professional service and essential financial support to their members. On top of that, our customers who wish to engage with us through the ever-growing credit union digital offering can choose to do so at their convenience.”
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